What drives SEO success?

This question was recently posed to me: If I were to ask you the question “What drives SEO success”, not specific to any client, and I was a CEO, how would you answer me? Here’s my response: If you steal it, at least give me some credit SEO success is driven by several factors that [...]

Dec 9 - Posted in: Marketing, SEO by Scott Endsley
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Does fresh content REALLY matter?

I’ve said it before – heck, I say it often.  Fresh content is needed to help drive SEO success.  But how true is it? I haven’t updated this site in over 4 months, and before that there was a rather long content drought as well.  Yet, as of today this site remains in the #1 [...]

Dec 2 - Posted in: SEO by Scott Endsley
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