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	<title>Purple Widget - An SEO Experiment</title>
	<link>http://www.purplewidget.com</link>
	<description>A Search Engine Optimization experiment about ranking for Purple Widget</description>
	<lastBuildDate>Wed, 09 Dec 2009 21:21:47 +0000</lastBuildDate>
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	<item>
		<title>What drives SEO success?</title>
		<description><![CDATA[This question was recently posed to me:
If I were to ask you the question &#8220;What drives SEO success&#8221;, not specific to any client, and I was a CEO, how would you answer me?
Here&#8217;s my response:
If you steal it, at least give me some credit  
SEO success is driven by several factors that evolve over [...]]]></description>
		<link>http://www.purplewidget.com/seo/what-drives-seo-success/</link>
			</item>
	<item>
		<title>Does fresh content REALLY matter?</title>
		<description><![CDATA[I&#8217;ve said it before &#8211; heck, I say it often.  Fresh content is needed to help drive SEO success.  But how true is it?
I haven&#8217;t updated this site in over 4 months, and before that there was a rather long content drought as well.  Yet, as of today this site remains in the #1 and [...]]]></description>
		<link>http://www.purplewidget.com/seo/does-fresh-content-really-matter/</link>
			</item>
	<item>
		<title>Links and Prom Dates &#8211; What do they have in common?</title>
		<description><![CDATA[This is not likely the last (maybe not the first) off the wall post.  Afterall, without a sense of humor life can kind of suck sometimes.
There is a lot of talk about links (aka &#8220;inbound links&#8221;) and link building in the world of search marketing and when talking SEO.  I&#8217;ll skip the commentary and common [...]]]></description>
		<link>http://www.purplewidget.com/seo/links-and-a-prom-date-what-do-they-have-in-common/</link>
			</item>
	<item>
		<title>Personalized Marketing</title>
		<description><![CDATA[Another slight detour from widgets &#8211; purple ones, green widgets and SEO.  But not completely off track this time.  A bit about personalized marketing and e-mails.
Every morningwhen I wake up one of the first things I do is pick up my smartphone (currently a T-Mobile G1, previously a Blackberry Curve, before that a Palm Treo) [...]]]></description>
		<link>http://www.purplewidget.com/random-thoughts/personalized-marketing/</link>
			</item>
	<item>
		<title>Random SEO Fun</title>
		<description><![CDATA[Although Purple Widget still ranks #1 on Google for the search term &#8220;purple widget&#8221; and #19 for &#8220;SEO Experiment&#8221; as well as #16 (with no extra SEO effort for that page specifically yet) for &#8220;green widget&#8221; I admit I&#8217;ve been a bit lax on keeping fresh new content on this site.  As I&#8217;ve pointed out [...]]]></description>
		<link>http://www.purplewidget.com/seo/random-seo-fun/</link>
			</item>
	<item>
		<title>Are you ready for your SEO to work?</title>
		<description><![CDATA[What happens when your SEO finally starts to work?
You&#8217;ve been creating great content and fresh content for several months now.  You&#8217;ve been building links and all your page titles are keyword research driven and page focused.  And maybe you&#8217;ve seen some small increases in traffic and better rankings.  But are you ready when your SEO [...]]]></description>
		<link>http://www.purplewidget.com/seo/are-you-ready-for-your-seo-to-work/</link>
			</item>
	<item>
		<title>Green Widget Ranking on Google Page 1</title>
		<description><![CDATA[I haven&#8217;t checked it everyday but less than 3 weeks after putting up a single page with an optimized page title, file name and content my PAGE (not site) dedicated to Green Widgets ranks #6 on Google for the search term &#8216;Green Widget&#8217;!
So just that quickly a page specifically designed to rank for a keyword [...]]]></description>
		<link>http://www.purplewidget.com/seo/green-widget-ranking-on-google-page-1/</link>
			</item>
	<item>
		<title>I know there&#8217;s no magic bullet for SEO, but I need a magic bullet for SEO</title>
		<description><![CDATA[As an SEO Specialist dealing with clients I have often said &#8220;there is no magic bullet for SEO&#8221; and then go on to explain that as many as 200 individual factors determine where you may rank for any given search, that those factors change often in both what they actually are and how important any [...]]]></description>
		<link>http://www.purplewidget.com/seo/i-know-theres-no-magic-bullet-for-seo-but-i-need-a-magic-bullet-for-seo/</link>
			</item>
	<item>
		<title>We have a new widget!  Green Widgets have landed!</title>
		<description><![CDATA[I&#8217;ll keep this brief.  Mainly because I already said everything I wanted to say on the new page I&#8217;m about to introduce.
I am excited to announce that we now feature a Green Widgets page!
Why would a website dedicated to purple widgets need a green widgets page you ask?  Simple, to continue proving my point and [...]]]></description>
		<link>http://www.purplewidget.com/more-widgets/we-have-a-new-widget-green-widgets-have-landed/</link>
			</item>
	<item>
		<title>Karma and another traffic analogy</title>
		<description><![CDATA[Maybe I should be paying closer attention to the road when I drive but seeing a common irritant once again this morning as I completed the final 1/4 mile of my drive to the office put another SEO analogy in my head and how could I resist putting it on Purple Widget.
First, what happens at [...]]]></description>
		<link>http://www.purplewidget.com/seo/karma-and-another-traffic-analogy/</link>
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