So today I take a quick detour.  There is a 1983 movie, Malice, that has a great – although lengthy – quote in it that I’ve liked.  Here is my SEO version of that quote:

“I am a Google expert, I am Yahoo certified in pay-per-click and search marketing, I have been awarded citations from seven different search marketing organizations, and I am never, ever sick at sea. So I ask you; when someone goes into that chapel and they fall on their knees and they pray to God that their website will be ranked # 1 on Google or that their keywords are the best or that they maximize conversions with a high ROI, who do you think they’re praying to? Now, go ahead and read your SEO 101 books, client, and you go to your church, and, with any luck, you might win the annual raffle, but if you’re looking for God, he was doing keyword analysis at his desk on November 17, and he doesn’t like to be second guessed. You ask me if I have a God complex. Let me tell you something: I am God.”